Education
University of North Carolina Asheville, Asheville, NC Dec 2025
Bachelor of Arts in Business, Minor in New Media
Creative Experience
Creative Lead, Carolina Hot Wings, Asheville, NC Dec 2023 – Present
–Develop essential brand aesthetic with in depth knowledge of Adobe Suite programs to ensure strong visual dynamic
–Conceptualize engaging digital content resulting in consistent engagement and 10% quarterly social media growth
–Design promotional material using Photoshop and Illustrator software
Graphic Designer, Freelance, Asheville, NC Aug 2022 – Present
–Lead clients in rebranding, visual development, and general design solutions
–Execute client ideas and create fantastic graphic material using Photoshop and Illustrator software
–Edit exciting videos for social media with proficiency in Premiere Pro and After Effects programs
–Develop client websites with extensive knowledge of HTML, CSS, and JavaScript programming
Project Experience
Single Release, The Brothers Gillespie, Asheville, NC Mar 2024 – Apr 2024
–Created a uniquely targeted video to promote an upcoming single for local musical artist “The Brothers Gillespie”
–Captured and curated 8 hours worth of footage during the recording of the song and condensed into a series of 6 action packed short form web content videos
–Developed a press push resulting in a live studio performance on the historic WNCW radio station/p>
–Increased brand awareness resulting in 15% growth in social followers, 30% growth in listener base, and 2,000 streams the first day of release
Technical Skills
Software: Adobe InDesign, Photoshop, After Effects, Illustrator, Premiere Pro, Visual Code Studio, Microsoft Office Suite, Google Business Suite, Midjourney AI, Chat GPT, Dall-e Mini
Analytics: Google Analytics and Meta Business Suite
Programming Languages: HTML, CSS, JavaScript, Python