Carolina Hot Wings has been one of the best learning tools in my journey as a designer and marketer. I was tasked with building the branding for this product ground up, and have designed several different alternate labels for white labeling, gift giving, and special occasions. Based in Charlotte, Carolina Hot Wings utilizes the East Carolina, West Carolina, and South Carolina barbecue sauce bases, and sprinkles in a healthy dose of Carolina Reaper Pepper kick to make the premier hot sauce coming out of the Carolinas.

The Carolina Hot Wings logo is a bound silhouette of North Carolina and South Carolina giving the impression of a reaper pepper. The font choice is Squada One, a bold font that echos the Charlotte Hornet typography. For the main label, an argyle is utilized paying homage to the University of North Carolina men's basketball uniforms with the iconic argyle sides, a Carolina classic. Carolina Hot Wings sauces can be purchased here!